Monday, July 13, 2009

NEW iPhone app from Neenah Papers!

No Kidding! Neenah Papers has been working with their branding buds, And Partners, to create a super-cool iPhone app called Think Ink. This is a free iPhone application which helps users find colors using the Dewey Color System, the world’s only validated, color-based personality testing instrument (remember the awesome green book Neenah printed a couple years back - Olive is Not Drab - that's it!). You can create a color (RBG to CMYK), chose a color based on Neenah Paper you are already using or chose a color based on the scientifically recognized major psychometric personality factors (ie: extroverted, impulsive, carefree). Or, you can take a picture and isolate the pixels for a perfect match. AMAZING. Then, you can check out a complimentary color palette to get you going, and find a Neenah Paper perfect for your project. This is truly a great app that you will get some use out of. Check out more at:

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