Monday, July 20, 2009

Sappi The Standard #3

Just when you thought there wasn't anything exciting about coated paper, Sappi is stopping you in your tracks. Issue three of The Standard examines ways that varnishes and coatings can be used as a design technique. This crazy little book has practical and informative tips, print demonstrations and a glossary of term to help bridge the gap between the technical and the creative worlds. This fabulous display of printing gives designers the ability to do on paper what online media cannot - give tangible depth, dimensionality and texture to images and words. It has everything from scented UV coatings, to thermochromatic inks that change colors with your touch, to simple gloss and matte varnishes that can be achieved on regular 5-color presses. Whether you are printing a "normal" trifold brochure or your once in a lifetime annual report, you will be able to find ideas in this book. You NEED this book in your arsenal, so if you don't have it yet - give me a call.

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